A Website Designer's Blog

Obsessed with Web Design, Apps, SEO and the Website

3 Website Design Rudiments Every Start-Up Must Heed

There’s a large crowd of marketers out there. Every start-up company intending to get online has to have a tool to make their business clearly distinguishable.

And your website is the tool that is going to serve the same purpose.

When you’re starting out as a new business, the first impression remains of great importance. As you get only one chance to make the first impression with potential customers, it is imperative to ensure that your website is good enough to leave an impression that is not just influential but lasting.

Here are three key aspects of impactful website design and an incredible first impression.

Embrace Simplicity

Being a new excited business owner, you might be tempted to include fancy features and elements to make people like and admire your site.

But remember that admiration is not your goal as a new start-up. You need prospects who can convert into valuable customers and drive sale and revenue for your business.

Keep your design simple yet distinct by including elements that complement your business and products/services rather than create a clutter with unnecessary features.

Get the Message Out

For a new start-up, it is always challenging to get people to notice their new business amongst the crowd and then sway them into converting. With a pertinent web design, however, the job gets much easier.

Users that land on your website for the first time require something to not just grab their attention but also retain it. Your web copy should distinctly imply what your business is all about. Tell your prospects why they should do business with you, how your products and service differ from your competitors and everything that will encourage them to convert.

Get Future-proof

While it is natural for most beginners, specifically those on low budget, to skimp on web design and development costs, it’s not acceptable to compromise quality for money.
With the constantly increasing population of users relying on smartphone browsing for their shopping needs, it is crucial to optimise your site for mobile devices and tablets. With a non- responsive website, you might be missing a significant portion of your targeted audience.

Does you start-up web design meet these requirements?

If you feel your new website lacks in terms of design and functionality, hire a team of professional website designers in Australia. Getting an expert working on your website design will make sure your start-up gets a good start online and meet business goals.

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3 Web Design Themes Designers can Still Count On in 2017

So, what do you think is going to be the most loved design theme in 2017?

No guesses?

Well, it can be a bit difficult to say what design trends the future has for web designers but we can pretty much tell which design themes still have the chance to lead in 2017.

Without further ado, here are a few design themes that will continue to deliver unique user experiences this upcoming year.

Custom Illustrations

There are many designers that like the idea of using read-made layouts on the web. And why not?

Stock templates and icons are creative and visually alluring and help save your time and money.

But when it comes to standing out with your design, the custom approach becomes kind of a requisite. And therefore, some designers decide to put in extra time and money and go for custom-made illustrations.

Some of the best examples of websites that use illustrated layouts to increase the visual appeal include Babel, Code Slingers, Hunger Crunch, and Aggregift.

Tell Your Story

Visual storytelling is another proven way to create unique website experiences. While telling a story through a website can be an intricate approach, when done right, it can outdo any other kind of visual optimisation and elements and bring in more conversions.

The Museum of Mario, Talent Garden, Lapka, Reverend Danger and Inception Explained to name a few are some examples of the websites that compel large crowds of visitors to convert through their effective storytelling.

Semi-Flat Layout

When the Windows first introduced its Metro style, the flat design instantly become all the rage. However, it turned out later that the popular design style comes with some usability issues and leaves users a bit confused with its unintuitive layout and interface.

In order to fix usability problems, the flat style was morphed into semi-flat design, which has the same simplistic feel but with a more user-friendly interface. Semi-flat improves ease of usability while incorporating much depth and dimension into flat layout.

So, that was a small list of design themes that we think will continue to work in 2017. Furthermore, there might be other design trends of 2016 which designers and firms specialising in website designing in Australia can reply on in the upcoming year.

Keep your research going to work with the best design themes in 2017.

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3 Signs it’s Time to Overhaul Your PPC Campaign

It’s been a while you’re into this cool thing called pay per click advertising (PPC) and a smattering of clicks in the past few months got you to believe you’re doing great.

Ok, you might need a reality check here.

So, ask yourself; are you really making money through PPC campaigns? How many clicks do you drive a day? And what about conversions?

Just because you’ve integrated PPC advertising into your business (seeing the competitors doing it) doesn’t mean your PPC campaigns are making your business money. There are chances your advertising campaigns would not work as expected and turn to be a wasteful investment instead.

But how do you tell if this is happening to your PPC campaigns?

Well, we researched and studied a few core metrics to identify common signs of ineffective PPC campaigns. If any or all of these signs sound familiar, you are certainly wasting your money and time.

Disorganised account

Having a huge number of campaigns and ad groups with too many keywords can create a mess in your account. Inactive and deleted campaigns may also clutter up in your account making a long time-consuming list to scroll through. Make sure to give your account a good cleaning once in a while so that you can only focus on campaign that are providing ROI.

Inappropriate targeting

It’s not about getting more and more visitors but about driving the right visitors to convert. Marketers who fail at their PPC advertising are often found out to be targeting what their customers are not really looking for. To get your ads displaying to valuable prospects/customers, it is important to well optimise your keywords and use them effectively in the ads.

A gradual decrease in conversions

Almost all PPC campaigns manage to get a fair amount of clicks initially but ultimately it’s conversion that counts. While occasional drops in conversion rate is absolutely normal, gradual and distinct declines may be something to worry about. It is advised to track ad campaigns on a regular basis so as to spot conversion downturns immediately and overhaul the campaigns accordingly.

Putting up an ad online to increase your traffic isn’t what PPC advertising is all about. It involves varied aspects from keyword building and management to data analysis to be considered in order to ensure pay per click success.

If you’re seeking PPC services of a professional agency or PPC expert, make sure you pick a certified and reliable provider who can deliver quality results. A run-of-the-mill service provider may not only cost you money and time but a lot of customers. So, make your choice carefully and get the most out of your PPC advertising.

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Decoding Web Success: The Recipe for Effective Web Content and a Successful Website

A website must have an intriguing design that pleases visitors, features and functionality that provide visitors with a seamless experience and encourage them to convert into customers.
And what about the content that would appear on your web pages? Persuasive content is said to build powerful brands. What content goes on the web pages plays an imperative role in forming prospects’ perception around the brand and its products/services and influencing their decisions. However, even the most experienced writers have to put in the hard yards to have visitors’ attention to their products and services.

 

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Building effective content isn’t just about getting your visitors reading it and making them aware of your business or affordable web services, but persuading them to take action in favour of your brand. So, how does one go about writing web copy that converts?
While it requires one to put in time and creative thoughts to write compelling yet productive web copy, we’ve gathered a few tips that will help you create persuasive copy for the web.
Put Customers’ Needs above All
Before you go on to create web copy, you need to first consider your visitors, the audience you wish to target. Customers are what makes or breaks your business. The website should be designed to provide the information your targeted audience is looking for.
Consider the Writing Manner
While you’re considering what your visitors or potential customers seek, pay attention to the way and style you need to present the desired information in. As web content only represents your brand and help prospects know about your products and services, it must appear on the web pages in an interesting yet organised fashion.
Create Visual Interest
Website design can go a long way to impact the readability of your web content. When presented in a creative and thoughtful manner, web design and content complement each other and make your products/services more desirable. To increase the visual appeal of your web copy, you can highlight content using different fonts, bold text and font sizes. Alternatively, you can add bullet points and use photographs and videos organised in an appealing way on the web pages.
Apart from these tips, you may consider being specific and clear, including all relevant information and unique landing pages for specific topics and keeping updated to make your content stand out and have your prospects convinced to buy from you.

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What is it that is Driving Your Potential Customers Away?

Is it the design they didn’t like? Or is it your content that is not relevant at all? Too many pop ups maybe? There are endless ways your website is possibly driving your potential customers away before you even realise.
A website says a lot about your brand and business. It represents your business, your brand online. So it has to be intriguing and unique enough to appeal to your audience, showcase your products and services and encourage visitors to convert. However, many websites that go online fail to drive traffic and even if they do, they find it terribly hard to retain their visitors and convert them into customers. Wondering why?
Here, take a look at what’s actually wrong with those websites and what persuades their visitors to stray than to buy.
They need products! They don’t care about how it looks!
No, they do. Your business doesn’t just need visitors but visitors that convert and retain. There are a number of web design templates available on the web, but creating your own web design to suit your business theme is the best way to represent your brand/products/services. A fine blend of images, text and colours is what appeals to visitors and encourages them to take an action.
Your Website is Obsolete
Given the web design trends are constantly changing and evolving, visitors can easily spot a website that hasn’t been updated in the past few years. With that said, it becomes important to keep your web design fresh and compelling. Also, keeping the website copy updated will help ensure your visitors find the information that is most relevant to your brand and its products and services.
Your Website isn’t a responsive One
Going responsive has become an inevitable need for website owners. The last thing you would want is to see your potential customers abandon your website only to visit your competitor’s. And, this is what you’re going to have to deal with if you haven’t got a responsive website. A big percentage of your audience is accessing your website on their mobiles devices. Being responsive will make sure your audience have a great experience using your website, which in turn will encourage them to buy.
In addition, having too flashy colours, including no reviews and testimonials and missing out on call to actions are some other things that can drive your visitors away.
Don’t want to end up making these mistakes with your website? Avail affordable web services of a reliable web design and development firm or an experienced developer and you’ll not only create a professional website for your business but great user experiences.

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Website Launch Checklist: Have You Got It All Covered?

Creating a website doesn’t come easy to designers and developers. From creating an engaging web design to adding robust functionalities, every single element calls for utmost diligence and ingenuity. And even after a website is developed and ready to launch, there’s a lot to consider and accomplish.
Launching a website can be as stressful as exciting it is. A number of websites hit the web daily, but fail to make an impact because of a number of reasons including design imperfections and functionality issues that have a direct effect on website’s credibility and authority. For a successful launch of your website, it is required to pay attention to a ton of detail.
That being said, if you’re a website designer, developer or a business owner with the launch or re-launch of your website just around the corner, consider these pointers to ensure a successful website launch.

  • Check your content for errors. Spelling and grammar mistakes, typos, improper punctuation marks, no matter how minor or major, can take a heavy toll on your website’ credibility. Form formatting to quality, have your content proofread by a number of individuals before it goes live.
  • Create a favicon for your site. The tiny yet vital icon that identifies your website on the tab or window it is opened helps a lot with brand recognition.
  • Before going live, have your website checked across multiple platforms (browsers) to ensure it looks good and works efficiently on all devices, providing a great user experience.
  • While titles and meta tags do not serve a significant purpose, they highly affect their decision to click/open the respective link for your site. So they better be precise, and relevant enough to grab your audience’s attention.
  • Perform a functionality check to ensure everything from contact forms to links included work smoothly.

Ensuring these points will only make sure both you and your audience would not have to face unpleasant surprises. Nevertheless, launching is just the beginning and errors (if any) could be fixed even after the launch with the help of professional website designers and developers.

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Is Your Ecommerce Store Actually Safe? – Hacking and Fraud Protection Tips

A hacker attempted to steal customer information, a server containing customer personal information got stolen, someone just mirrored a renowned ecommerce website to trick people and steal money, a disgruntled employee disrupted the ecommerce system, and a lot more of exploitable incidents of the similar form are being heard every so often.

Mens hand holding modern mobile phone with online shopping application on a screen.

Mens hand holding modern mobile phone with online shopping application on a screen.

Such incidents certainly raise a question on the vulnerability and security of online stores. How safe all those online stores actually are with their customer information database, shopping carts, payment gateways and other systems?
With a massive increase in the number of online fraud and hacking cases, protecting online business or website has become a major concern for ecommerce retailers and calls for effective ecommerce security solutions.

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In the wake of ecommerce security, here are some vital tips to protect your online business against fraud and hacking.

1. A secure business comes with a secure ecommerce platform. Look across multiple open-source platforms available in the market, but pick the most secure one for your website.
2. For all online businesses, it is important to get PCI compliant. Complying with the standards set by the Payment Card Industry Data Security Standard Council (PCI DSS) helps ensure a secure environment around your online business.
3. According to some ecommerce experts, there’s no reason to save sensitive customer information like CVV, credit card number and expiration dates. It is recommended to remove old records from the database and keep only a minimal and necessary amount of customer data.
4. Deploying a card verification tool at the checkout system can be a safe move for online stores as well as customers. Asking for Card Verification Value (CVV) during the checkout process, significantly eliminates the possibilities of fraud that often occurs about online credit card transactions.
5. Set imperatively challenging password requirements. Asking users to set passwords that are long and include a combination of lowercase, uppercase, special characters and numbers will only make sure that it’s complex or difficult for cyber criminals to break the passwords and breach your website from the front-end.
While there’s nothing you could do about tracking hackers and fraudsters breaking through your website, you can still reinforce the security around your ecommerce website to prevent fraud.

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5 Simple and Quick Web Design Tricks for Beginners to Try

As a beginner, it’s always a bit challenging to create intriguing and professional designs. However, over time, every website designer happens to build its own collection of tricks, hacks and workflows to not only create designs but also bring them to life with their experience and knowledge.
Moreover, until you build your own effective design tricks and hacks, we’ve got you some secrets and tricks that can help you improve your design and speed up your workflow.
Collect Color Inspiration
A designer needs to be wise while choosing colors. Cohesive color schemes can make a huge difference to the visual appearance of a website. To create inspired color schemes, put together varied color palettes and match up colors strategically.
Use GuideGuide
Grids are the building blocks of a website. However, setting up new grids each time you design in Photoshop, can be a tedious task. GuideGuide extension in Photoshop is what makes dealing with grids, rows and columns easier and faster.
Export Images as 8-bit PNG
To export an image from Photoshop to PNG that is not needed to be transparent, export it as 8-bit PNG. Exporting this way rarely affects the image quality, but massively reduces the file size.
Alternatively, if you wish to maintain transparency while slashing file size, PNGQuant is the tool for you. Using this tool, you can easily convert 24-bit and 32-bit PNGs to 8-bit PNGs without affecting the transparency of the images.
Font Squirrel for Better Web Typography
Typography troubles are no more a concern for web designers as professional and cool free web fonts from Google Web Font, Font Squirrel and CSS3’s @font-face attribute provide you a huge range to choose from.
Familiarize with Dropbox
Whether a beginner or an experienced designer, you need to make a habit of backing up your data. Dropbox Pro is a great tool when it comes to versioning your files. You get 100GB of free storage space and the facility to version your files for 30 days consecutively.
From beginners to cheap website designers to design specialists, all can use these tricks to acquire an enhanced workflow.

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Custom Web Design or Website Template: What’s Your Call?

One of your friends familiarized you with a web design and development firm that you feel can actually be of your assistance in your ongoing web design project. You think you can discuss all your business needs with the firm to get a personalized web design, with all things your choice. But the very moment you decide for a custom web design, you find this intriguing, dynamic website template on the web that absolutely seems to suit your needs and yes, it’s ready-made, as if designed to be found and used by you only.
So, what’s your call now? How do you go about choosing the optimum one?
Custom Web Design
Custom websites make a great choice for businesses today as things are designed and developed from the scratch. A custom website is tailored to suit all your unique specifications and adhere to specific branding guidelines.
A custom design is a logical solution when want your website to strictly incorporate in your company’s established branding and identity. When your business has a complex structure, comprehensive architecture and specific functions and you can’t compromise any of these for your website design, custom design makes a well sense.
Additionally, custom designs allow for timely alterations and updates according to current business and branding requirements.
Website Templates
It’s no secret that custom websites brings along endless design and development possibilities, but for start-ups and small businesses with a decent online presence ambition, web design templates work wonders.

Website design templates are perfect for small budget projects, those with limited requirements. Start-ups with tight launch deadlines seek an instant yet suitable solution and template designs provide such budding businesses with a quick and economical way to get online.

So, what we can conclude here is in either ways you are going to create a web-presence with your website. Now, it’s for you to decide whether you want to go for flexibility and scalability or just take your business online quickly and affordably. Lastly, no matter what web design scheme you pick, your website should be robust enough to grow with your business.

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Secrets About Website Design that Your Web Designer Would Never Tell You

We are the cheapest web designer you could ever find; we can give you an excellent design; we can design anything you want and the self-praising talks of designers go on. It won’t be wrong if we say all those website designers out there promise you an intriguing and lucrative website design for your business, but not all of them succeed to do so. Instead, some mess up with your project critically, undermining your business and its growth. You, however, know what’s good and what’s bad for your business, even though you don’t belong to a web design background.
Here we’ve compiled a list of things about effective web design that you should know. These secrets can help save you the trouble of being caught up in designers’ fascinating yet futile promises and a lot of your time and bucks.

  • It’s not all about looking pretty and appealing. Ok, good looking designs are a great source of attraction, but remember you need good results, valuable customers to bring in sales not admirers (visitors) for your website design.
  • Spending a fortune, unnecessarily, on your website would be quite a bad idea. You don’t need to hire a highly expensive designer for a fancy web design. Look for one that can fit your needs and your budget.
  • Ok, you need to stand out to call your visitors, but believe us, being way too unique can be unfavorably confusing to your visitors. So, be different but in a good way and try sticking to conventions too.
  • If they say you need maintenance, just don’t get preyed. Upgrades seems to be an endless need, which you can handle on your own using content management systems, like WordPress.
  • Remember, branding doesn’t come so easy to every designer. Choose one who can maintain your brand identity in your website.

All you want is a website that can attract your visitors and turn them into customers and make sales. Website Designers in Brisbane are quite good at designing websites that never fail to bring in sales.

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3 Website Design Trends of 2015 You Can’t Simply Give a Miss

Years are rolling by and no doubt, every new year is marked by some better and more significant website design techniques that manage to revolutionize the way those website designers around the world create web designs and templates. While fonts, like Arial, Trebuchet and Tahoma made and presentation tools, like Parallax, short videos and infographics made it through the year 2014, here are some web design trends that modern web designers can expect to encounter in 2015.
Present Slideshows and Galleries
It goes without saying that large, profound images catch everyone’s eye and when it comes to business websites on the web, they do make a difference. With increasingly popularizing idea of responsive web design, it’s become an essential need to make a website look great and provide an unparalleled user experience no matter the platform or device being used. Immaculate galleries and dynamic slideshows are being noticed to make their way to most websites on the web.
Hide Those Main Menus
Hidden main menus, which you may call another interesting technique of responsive design, can be seen on more and more websites. Main menus are kept hidden on the home page to be discovered by visitors when they actually find the website appealing to them and show interest in knowing more about the site or company.
Go Big with Typography
Large headings and typography really pull it off last year and the trend seem to be around in 2015 as well. Large typography right on the home page is something that can’t be simply passed up. The fact that large things always grab our attention first makes this trend go all the way. Go large with your headings and typography, you’ll won’t fail to impress visitors with the great visual statement your website makes.
It won’t be wrong to say that these web design trends are certainly going to help modern as well as old designers with their diverse design and development needs in 2015. Moreover, having gone through these trends if you wish to get an appealing website, there are a number of experienced design individuals and firms out there that provide cheap web development and web design solutions.

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Get a Website Which Is Tailored To the Business Specific Needs!!

At the very beginning, the world of websites was saturated with gadgets, widgets and other colourful distractions. That’s when the internet and websites started to prosper. The sudden technological boom created a strong platform for the website designers. They were allowed to be more creative as a result: millions of amazingly designed websites solving one common purpose i.e. e-Commerce. The idea behind the designers was to bring more and more people to the websites in order to broadcast what you have in store for them.

What Is the Major Challenge for an Online Retailer?

Soon it became a trend and open-source platforms like Magento, Shoify etc. helped web designers to create sleek, pixel-free designs. As an impact, users became impatient and don’t really suffer a single second delay when surfing an e-store through a website or an app. In fact even a millisecond gap is frustrating for a browser to bounce off to a different service provider. So, getting a website which is up-to-date and works faster is crucial. A website designer who can implement these positive changes on your web design by making the best use of feature rich platforms is what we all need.

Having a leverage to beat the competitors and to occupy a strong position in the SERPs has proven to be helpful. As per the regular Google updates, apart from having better browsing speed and appropriate web-content, the website design should be responsive too. As an entrepreneur, you wouldn’t want to compromise on potential customers who are more comfortable using mobile phones. A responsive website will make sure to work well with a tablet, a smart phone or a desktop computer. These are also the key factors for SEO rankings. Few changes can get you sales, customer loyalty and a better search results.

The tweaks mentioned above are very critical; you need to pay more heed towards remodelling/creating a website that considerably improves your business approach. Avail the best web-solutions!

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How to Engage Visitors to a Sale with Better Web Page Design

Designing websites need careful thinking and planning. It’s not an ordinary day-to-day job. Web designing requires years of practise and experimentations. There are several elements of a website which adds up in making it successful, the most important is to “know your audience” and to let your audience “know who you are”. But how is that possible? Of course, it is a challenging task to reach out to the world and make an identity and it takes time. A properly made website can help you achieve your business goals.

How to Target the Audience by a Website Design?

A CODE FREE WEB DESIGN

To be very frank, a website shouldn’t be overwhelming. In fact, it should actually keep the customer’s interest intact. The users are scanners; they don’t really go through the entire content on your web page. So, following the basics of keeping the content short and sweet, yet informative and convincing is necessary.

Avoid taking the cheap web page design services that might distort the required traffic on your E-Store. Talking about mobile app, it should be easy and simple to use. The application designers don’t really need to fidget around with the HTML coding unnecessarily.  Just get it done the way you visualised it to be.

A SECURE WEB HOSTING

After the designing, it’s time for you to go live and for that a robust platform like Magento, Joomla, Shopify, WordPress should be considered. If you are an E-Commerce business, take services from certified developers instead of getting a cheap web page design which might cost you a lot in the future. Also, avoid keeping your content and data hostage, get a data migration efficiently to a platform serving whole spectrum of tools and features.

REPRESENT THE SOCIAL MEDIA

Representing the social media isn’t just about sticking a thumbnail on your web page. Any social channel (YouTube, Facebook Twitter, Pinterest) being linked to the first page of your website must create the right impression. Analyse and decide if the posts on social media are creating a positive impact on the customers and are they frequent enough? The best thing is to leave it in the hands of online marketing experts. They will make sure that the updates and of high quality and informative.

WHAT ARE THE FUNDAMENTAL QUALITIES OF AN IDEAL WEBSITE?

Visitors landing on your website are gathering information and checking if you can provide them with exactly what they are looking for. A web page designer must emphasise on creating a mobile friendly website which has a responsive layout to meet modern day browsing standards.

Here are few ingredients to prepare the ideal design:

  • Domain Name
  • Navigation
  • Breadcrumb
  • Page Speed
  • Favicons, Brands & Logos
  • Redirection
  • Media Query
  • Validation
  • Site Map etc.

In the field of website designing, new ideas keep emerging every day. Your website should be a benchmark for visitor statistics because once the customers are satisfied 15-25% are most likely to return. Each visitor will view around 20 pages in a month and around 2% of the customer will proceed further. With a cheap website design, would you be risking this 2%? In fact it can be increased with better advancements and marketing strategies.

Make an immediate connection when a customer visits your website, and be consistent with your overall brand and communication. A simple activity of SEO will ensure that your website is listed at the top for relevant Google searches. This will make sure that you are in the limelight while you can pay heed towards improving volume and traffic through natural or organic searches.

So, rejuvenating your website and optimise and make it flexible enough to meet the needs of your target audience. These small strategies will reduce friction on your site and will ultimately lead to more conversions and revenue for the company.

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Business Web Designing Vital Components

Everything is designed, but only few things are designed really well!

Today, website is an effective medium to promote your business and grow it greatly beyond boundaries. Everyone now uses internet for purchasing, selling, seeking relevant information, social networking and online transactions. But grabbing attention from appropriate audiences can immediately boost up your sites overall performance. A good business web design and out of the box ideation is the essence of the success for an online business.

If your website is informative, attractive and easily navigable attracting more visitors, your business will definitely succeed. With more visitors, websites hold top positions in the search engine rankings. For your business to prosper, it is essential to stay competitive. There are numerous organisations now a days helping you grow your business and offering cheap web development services. But Website Designer specialists in Australia not only help you in designing an excellent website easily navigable by targeted visitors rather even provide 24-7 services at affordable prices. You can accomplish your business goals conveniently without compromising with the quality of work. The specialists here are knowledgeable and experienced. Whether designing a simple website or by using latest technologies, all solutions to meet your specific needs are offered in quick time.

For getting a perfect web design for your online store, there are certain areas you need to be careful about:

  • Good user-interface
  • Search option
  • Sitemap
  • Various payment methods
  • Contact information
  • Avoid lengthy domain names and always keep the website header catchy.

Engaging a reputed business web designing firm is at times a difficult task. Therefore, it is always advisable to undertake thorough research before handing over your web designing work. Do not just go for a cheap website development agency offering low prices, but even consider all aspects of your business for complete satisfaction!

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Designing a Website, Avoid these Errors!

Plenty of Web Page Designers today make the same choices when designing a website. The content in most sites is not updated regularly to comply with the latest industry practices and trends. It is always advisable to test a site with adequate feedback for better outcomes keeping in touch with user preferences.

Some common errors people make in website designing are:

Flash Intro

Without a proper introduction, users get prevented from viewing the actual needs.

Reachability to maximum audiences

It has a major impact on the number of visitors who can access all-flash (no HTML version) website. Nobody using iOS can view these intros, this reduces its overall reach. Users need to see your site even without proper plug-in.

Mobile Friendliness

While designing for the web, you cannot afford skipping content in terms of mobile use. According to a recent research most of the adults use smartphones today and primarily for shopping. Browsing is done through phones and in case when a potential client shops from your site is unable to load it because their mobile phone doesn’t support it, the brand reputation is completely ruined. Similarly, when a site stops responding or adapting to a smaller screen, it might lead to user’s trouble for enlarging text and imagery.

Contact Details

Visitors need to reach and contact you, either through online forms or emails. Provide a receipt for visual reassurance in online forms to gain the trust and loyalty from clients. Phone details are always optional yet convincing in many cases.

No Way to Bookmark Individual Areas of the Website

In many cases, bookmarking separate areas of the site proves valuable. When a potential customer views your work aligning with their needs, allow easy bookmarks.

Generic Website Theme

If you use templates, or any number of content management systems (CMSs), customize things whenever possible. Choose a unique template and if the CMS has some identifier, try removing it.

Get best web page designers according to your demands in quick time with #Website Designers!

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How a Website Designer Can Help Your-E-Business Scale New Heights?

How a Website Designer Can Help Your-E-Business Scale New Heights?

For anyone running an eCommerce business, it’s hard to reach out to the target audience through a design that strikes a balance between art and navigation. Gone are the days when people were not so sure about online purchasing; today, it’s a fast growing sector, with more than 1 billion buyers opening windows for your business to grow more and more. So, it’s high time that you hire a website designer in Brisbane, but before you do, make sure s/he knows it all and understands your business.

What to look for?

The desired layout for an e-store calls for research and homework; is your web designer ready to invest some time for the same? More importantly, is the designer skilful enough to use feature-rich tools like Photoshop, Dreamweaver, Flash, CSS, and HTML? If such tools are successfully used to your advantage, the outcome will set you apart from the crowd, no doubt. Some of the website designers in Brisbane get influenced by others’ work and end up delivering not-so-good designs, but the good ones articulate your thoughts and ideas, and walk an extra mile for you. Make sure you choose one among the latter.

What else is important?

1). A user-friendly interface for easy browsing and navigation is the chief ingredient to run an e-store. The designer should know how to come up with one.

2). Also, s/he should be able to coordinate with other specialists like graphic designers, writers, UX designers and social media executives to leave no room for error.

3). Effective communication skills, along with an innovative mind surely certify a designer’s talent.

4). Making a website look good is important, but so is managing the other things that make a business successful. So a clear understanding of how the design can make or break a business will lead a designer to perfection at every step.

5). A web designer must be technologically attentive and should ideally have a fair idea of the SEO skills as well, to create a contemporary design that ranks well.

LEARN PRACTICE APPLY = SUCCESS

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How to Conduct A TELOS Study to Find Out If a Web Design Is Truly Affordable

A good web design is easy to identify, because it:

  • has legible text,
  • ensures that the users can navigate without any difficulty
  • comes with some world-class graphics,
  • and is within your budget (read: affordable)

But what if affordability overshadows the rest of the above? Should you still go ahead with a so-called affordable web design, knowing that it can cost you dearly in the long run? More importantly, how do you find out if it’s even worthwhile?

Conducting a TELOS (Technical, Economic, Legal, Operational, and Scheduling) Study may help. This is what it calls for:

  • Start by setting the expectations. Is it technically possible to create the kind of design you have asked your designer to come up with? For instance, if you are looking for a responsive web design, can the designer create one for you, without exceeding your budget? If not, why? Has your business been assessed to determine the technical feasibility of the design? Is there a possible solution to ensure that the final version is more or less the same as what you expected?

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  • You may have opted for an affordable web design, but have you done a cost/benefit analysis to make sure you are not overspending? Tip: Quantify the benefits to get the (clear) picture!

 

 

  • Are you sure that the designer is not simply copying the web design of another site, or using a paid template without authorisation? In short, are you in for some legal trouble?
  • Does the proposed design serve its purpose? If so, to what extent? How well it’s likely to perform on these fronts?
    • Durability
    • Sustainability
    • Maintenance
    • Productivity
  • If the designer takes too long to deliver the desired outcome, would the design still be useful?

Once you have the answers to these questions, you can easily determine whether or not you have chosen the right designer for your project, and if the design is “affordable” or “expensive”.

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10 Tips to better website design which can attract more visitors

When designing an ecommerce website, there are plenty of things to take care of. Online retailers make many mistakes while they design their sites, which of course, can be avoided with careful planning.

Here, 10 tips are provided which can help when you are planning ecommerce website design.

  1. Provide information about the product: People can’t shop if they are not provided with detailed information about the product on your site. As they can’t touch and feel the product, like in a physical store, they would want to gather appropriate information about the product. Depending on the type of product you sell, try to provide relevant information so that the customers can make a shopping decision easily.
  2. A smooth checkout process: A checkout process should ideally include a page where consumers can check their order and fill in their billing and shipping details along with a confirmation page before they submit their order. Customers can lose interest if you make this process any longer.
  3. Register after order: Don’t ask them to register before they can place an order as this can drive them away. Instead, provide them with the option to save their account information with you for future orders or to track the order status.
  4. A good search engine: The search feature of your site should have filters so that customers can refine their results according to their requirements. You can explore for plugins to extend the functionality of the search engine.
  5. Provide Customer Service options: You should be able to provide very clear information to your customers if they have a need to contact you regarding returns, replacements, cancellations or for any other reason. Posting a FAQ is a good idea.
  6. A sleek shopping cart design: Your cart should be able to let a consumer add a product without leaving the page they are on. It would be a great design if the customers can edit the quantities of items from their cart itself.
  7. Number of payment options: Consumers have varied preferences, so you should be able to provide as many payment options as possible. You can include all major credit cards, debit cards, electronic checks and PayPal along with other options.
  8. Smooth navigation: Plan your categories and navigation elements in such a way that visitors can reach the product they are looking for easily.
  9. Show your shipping rates: Whether you calculate shipping charges based on weight or offer flat shipping rate, consumers should know this information before they submit their order.
  10. Include related products: To increase add-on sales for your business an ecommerce platform that lets you add related products should be used.

Ecommerce design and development is a huge subject, this list just highlights some of the major issues. To maximise revenue potential, online retailers need to optimise their sites for consumers too, and not just for the search engines. Website design improvements, along with content development and search engine optimisation, can provide major boost to business sales.

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