A Website Designer's Blog

Obsessed with Web Design, Apps, SEO and the Website

Reputation Management – Like It or Not, You Do Need It

on February 4, 2014

If the moment you hear someone say “online reputation management”, you are like, “Man, I don’t need it,” you are not alone. There are many out there who think along similar lines. That being said, they are all wrong and so are you. Let’s assume that you are a highly reputed business. Your employees, customers, associates – everyone is in love with you. Picture perfect, eh? Suddenly, you hear of stories that suggest you are not as good a business as you are made out to be. You think now where did that come from? Well, maybe one of the employees you fired recently posted something negative online, which he later regretted, but by then, the damage was already done.

Ironically, critics (and of course, competitors) get drawn to negative publicity like flies to manure. After all, they look for it and given a chance, don’t refrain from making a mountain out of a molehill. Anyway, you are now stuck. You now need what you were running away from all this while, reputation management in Sydney (or wherever you are) that is, for your own good. How that would change things, you may wonder.

Well, let’s find out:

For starters, a good ORM (online reputation management) company can push down the negative search results. Then, they might monitor what’s going on and that’s because you may be dealing with more than one remark and/or review here. They may also use social media to build positive relationships for you, more or less undoing the damage already done. Even better, some proactive measures might also be taken. All said and done, you need it, ORM that is, period.

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