A Website Designer's Blog

Obsessed with Web Design, Apps, SEO and the Website

How to Engage Visitors to a Sale with Better Web Page Design

on May 8, 2015

Designing websites need careful thinking and planning. It’s not an ordinary day-to-day job. Web designing requires years of practise and experimentations. There are several elements of a website which adds up in making it successful, the most important is to “know your audience” and to let your audience “know who you are”. But how is that possible? Of course, it is a challenging task to reach out to the world and make an identity and it takes time. A properly made website can help you achieve your business goals.

How to Target the Audience by a Website Design?


To be very frank, a website shouldn’t be overwhelming. In fact, it should actually keep the customer’s interest intact. The users are scanners; they don’t really go through the entire content on your web page. So, following the basics of keeping the content short and sweet, yet informative and convincing is necessary.

Avoid taking the cheap web page design services that might distort the required traffic on your E-Store. Talking about mobile app, it should be easy and simple to use. The application designers don’t really need to fidget around with the HTML coding unnecessarily.  Just get it done the way you visualised it to be.


After the designing, it’s time for you to go live and for that a robust platform like Magento, Joomla, Shopify, WordPress should be considered. If you are an E-Commerce business, take services from certified developers instead of getting a cheap web page design which might cost you a lot in the future. Also, avoid keeping your content and data hostage, get a data migration efficiently to a platform serving whole spectrum of tools and features.


Representing the social media isn’t just about sticking a thumbnail on your web page. Any social channel (YouTube, Facebook Twitter, Pinterest) being linked to the first page of your website must create the right impression. Analyse and decide if the posts on social media are creating a positive impact on the customers and are they frequent enough? The best thing is to leave it in the hands of online marketing experts. They will make sure that the updates and of high quality and informative.


Visitors landing on your website are gathering information and checking if you can provide them with exactly what they are looking for. A web page designer must emphasise on creating a mobile friendly website which has a responsive layout to meet modern day browsing standards.

Here are few ingredients to prepare the ideal design:

  • Domain Name
  • Navigation
  • Breadcrumb
  • Page Speed
  • Favicons, Brands & Logos
  • Redirection
  • Media Query
  • Validation
  • Site Map etc.

In the field of website designing, new ideas keep emerging every day. Your website should be a benchmark for visitor statistics because once the customers are satisfied 15-25% are most likely to return. Each visitor will view around 20 pages in a month and around 2% of the customer will proceed further. With a cheap website design, would you be risking this 2%? In fact it can be increased with better advancements and marketing strategies.

Make an immediate connection when a customer visits your website, and be consistent with your overall brand and communication. A simple activity of SEO will ensure that your website is listed at the top for relevant Google searches. This will make sure that you are in the limelight while you can pay heed towards improving volume and traffic through natural or organic searches.

So, rejuvenating your website and optimise and make it flexible enough to meet the needs of your target audience. These small strategies will reduce friction on your site and will ultimately lead to more conversions and revenue for the company.


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