A Website Designer's Blog

Obsessed with Web Design, Apps, SEO and the Website

What is it that is Driving Your Potential Customers Away?

on October 13, 2015

Is it the design they didn’t like? Or is it your content that is not relevant at all? Too many pop ups maybe? There are endless ways your website is possibly driving your potential customers away before you even realise.
A website says a lot about your brand and business. It represents your business, your brand online. So it has to be intriguing and unique enough to appeal to your audience, showcase your products and services and encourage visitors to convert. However, many websites that go online fail to drive traffic and even if they do, they find it terribly hard to retain their visitors and convert them into customers. Wondering why?
Here, take a look at what’s actually wrong with those websites and what persuades their visitors to stray than to buy.
They need products! They don’t care about how it looks!
No, they do. Your business doesn’t just need visitors but visitors that convert and retain. There are a number of web design templates available on the web, but creating your own web design to suit your business theme is the best way to represent your brand/products/services. A fine blend of images, text and colours is what appeals to visitors and encourages them to take an action.
Your Website is Obsolete
Given the web design trends are constantly changing and evolving, visitors can easily spot a website that hasn’t been updated in the past few years. With that said, it becomes important to keep your web design fresh and compelling. Also, keeping the website copy updated will help ensure your visitors find the information that is most relevant to your brand and its products and services.
Your Website isn’t a responsive One
Going responsive has become an inevitable need for website owners. The last thing you would want is to see your potential customers abandon your website only to visit your competitor’s. And, this is what you’re going to have to deal with if you haven’t got a responsive website. A big percentage of your audience is accessing your website on their mobiles devices. Being responsive will make sure your audience have a great experience using your website, which in turn will encourage them to buy.
In addition, having too flashy colours, including no reviews and testimonials and missing out on call to actions are some other things that can drive your visitors away.
Don’t want to end up making these mistakes with your website? Avail affordable web services of a reliable web design and development firm or an experienced developer and you’ll not only create a professional website for your business but great user experiences.

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