A Website Designer's Blog

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Is Your Ecommerce Store Actually Safe? – Hacking and Fraud Protection Tips

A hacker attempted to steal customer information, a server containing customer personal information got stolen, someone just mirrored a renowned ecommerce website to trick people and steal money, a disgruntled employee disrupted the ecommerce system, and a lot more of exploitable incidents of the similar form are being heard every so often.

Mens hand holding modern mobile phone with online shopping application on a screen.

Mens hand holding modern mobile phone with online shopping application on a screen.

Such incidents certainly raise a question on the vulnerability and security of online stores. How safe all those online stores actually are with their customer information database, shopping carts, payment gateways and other systems?
With a massive increase in the number of online fraud and hacking cases, protecting online business or website has become a major concern for ecommerce retailers and calls for effective ecommerce security solutions.

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In the wake of ecommerce security, here are some vital tips to protect your online business against fraud and hacking.

1. A secure business comes with a secure ecommerce platform. Look across multiple open-source platforms available in the market, but pick the most secure one for your website.
2. For all online businesses, it is important to get PCI compliant. Complying with the standards set by the Payment Card Industry Data Security Standard Council (PCI DSS) helps ensure a secure environment around your online business.
3. According to some ecommerce experts, there’s no reason to save sensitive customer information like CVV, credit card number and expiration dates. It is recommended to remove old records from the database and keep only a minimal and necessary amount of customer data.
4. Deploying a card verification tool at the checkout system can be a safe move for online stores as well as customers. Asking for Card Verification Value (CVV) during the checkout process, significantly eliminates the possibilities of fraud that often occurs about online credit card transactions.
5. Set imperatively challenging password requirements. Asking users to set passwords that are long and include a combination of lowercase, uppercase, special characters and numbers will only make sure that it’s complex or difficult for cyber criminals to break the passwords and breach your website from the front-end.
While there’s nothing you could do about tracking hackers and fraudsters breaking through your website, you can still reinforce the security around your ecommerce website to prevent fraud.

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Designing a Website, Avoid these Errors!

Plenty of Web Page Designers today make the same choices when designing a website. The content in most sites is not updated regularly to comply with the latest industry practices and trends. It is always advisable to test a site with adequate feedback for better outcomes keeping in touch with user preferences.

Some common errors people make in website designing are:

Flash Intro

Without a proper introduction, users get prevented from viewing the actual needs.

Reachability to maximum audiences

It has a major impact on the number of visitors who can access all-flash (no HTML version) website. Nobody using iOS can view these intros, this reduces its overall reach. Users need to see your site even without proper plug-in.

Mobile Friendliness

While designing for the web, you cannot afford skipping content in terms of mobile use. According to a recent research most of the adults use smartphones today and primarily for shopping. Browsing is done through phones and in case when a potential client shops from your site is unable to load it because their mobile phone doesn’t support it, the brand reputation is completely ruined. Similarly, when a site stops responding or adapting to a smaller screen, it might lead to user’s trouble for enlarging text and imagery.

Contact Details

Visitors need to reach and contact you, either through online forms or emails. Provide a receipt for visual reassurance in online forms to gain the trust and loyalty from clients. Phone details are always optional yet convincing in many cases.

No Way to Bookmark Individual Areas of the Website

In many cases, bookmarking separate areas of the site proves valuable. When a potential customer views your work aligning with their needs, allow easy bookmarks.

Generic Website Theme

If you use templates, or any number of content management systems (CMSs), customize things whenever possible. Choose a unique template and if the CMS has some identifier, try removing it.

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10 Tips to better website design which can attract more visitors

When designing an ecommerce website, there are plenty of things to take care of. Online retailers make many mistakes while they design their sites, which of course, can be avoided with careful planning.

Here, 10 tips are provided which can help when you are planning ecommerce website design.

  1. Provide information about the product: People can’t shop if they are not provided with detailed information about the product on your site. As they can’t touch and feel the product, like in a physical store, they would want to gather appropriate information about the product. Depending on the type of product you sell, try to provide relevant information so that the customers can make a shopping decision easily.
  2. A smooth checkout process: A checkout process should ideally include a page where consumers can check their order and fill in their billing and shipping details along with a confirmation page before they submit their order. Customers can lose interest if you make this process any longer.
  3. Register after order: Don’t ask them to register before they can place an order as this can drive them away. Instead, provide them with the option to save their account information with you for future orders or to track the order status.
  4. A good search engine: The search feature of your site should have filters so that customers can refine their results according to their requirements. You can explore for plugins to extend the functionality of the search engine.
  5. Provide Customer Service options: You should be able to provide very clear information to your customers if they have a need to contact you regarding returns, replacements, cancellations or for any other reason. Posting a FAQ is a good idea.
  6. A sleek shopping cart design: Your cart should be able to let a consumer add a product without leaving the page they are on. It would be a great design if the customers can edit the quantities of items from their cart itself.
  7. Number of payment options: Consumers have varied preferences, so you should be able to provide as many payment options as possible. You can include all major credit cards, debit cards, electronic checks and PayPal along with other options.
  8. Smooth navigation: Plan your categories and navigation elements in such a way that visitors can reach the product they are looking for easily.
  9. Show your shipping rates: Whether you calculate shipping charges based on weight or offer flat shipping rate, consumers should know this information before they submit their order.
  10. Include related products: To increase add-on sales for your business an ecommerce platform that lets you add related products should be used.

Ecommerce design and development is a huge subject, this list just highlights some of the major issues. To maximise revenue potential, online retailers need to optimise their sites for consumers too, and not just for the search engines. Website design improvements, along with content development and search engine optimisation, can provide major boost to business sales.

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