A Website Designer's Blog

Obsessed with Web Design, Apps, SEO and the Website

3 Website Design Rudiments Every Start-Up Must Heed

There’s a large crowd of marketers out there. Every start-up company intending to get online has to have a tool to make their business clearly distinguishable.

And your website is the tool that is going to serve the same purpose.

When you’re starting out as a new business, the first impression remains of great importance. As you get only one chance to make the first impression with potential customers, it is imperative to ensure that your website is good enough to leave an impression that is not just influential but lasting.

Here are three key aspects of impactful website design and an incredible first impression.

Embrace Simplicity

Being a new excited business owner, you might be tempted to include fancy features and elements to make people like and admire your site.

But remember that admiration is not your goal as a new start-up. You need prospects who can convert into valuable customers and drive sale and revenue for your business.

Keep your design simple yet distinct by including elements that complement your business and products/services rather than create a clutter with unnecessary features.

Get the Message Out

For a new start-up, it is always challenging to get people to notice their new business amongst the crowd and then sway them into converting. With a pertinent web design, however, the job gets much easier.

Users that land on your website for the first time require something to not just grab their attention but also retain it. Your web copy should distinctly imply what your business is all about. Tell your prospects why they should do business with you, how your products and service differ from your competitors and everything that will encourage them to convert.

Get Future-proof

While it is natural for most beginners, specifically those on low budget, to skimp on web design and development costs, it’s not acceptable to compromise quality for money.
With the constantly increasing population of users relying on smartphone browsing for their shopping needs, it is crucial to optimise your site for mobile devices and tablets. With a non- responsive website, you might be missing a significant portion of your targeted audience.

Does you start-up web design meet these requirements?

If you feel your new website lacks in terms of design and functionality, hire a team of professional website designers in Australia. Getting an expert working on your website design will make sure your start-up gets a good start online and meet business goals.

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3 Web Design Themes Designers can Still Count On in 2017

So, what do you think is going to be the most loved design theme in 2017?

No guesses?

Well, it can be a bit difficult to say what design trends the future has for web designers but we can pretty much tell which design themes still have the chance to lead in 2017.

Without further ado, here are a few design themes that will continue to deliver unique user experiences this upcoming year.

Custom Illustrations

There are many designers that like the idea of using read-made layouts on the web. And why not?

Stock templates and icons are creative and visually alluring and help save your time and money.

But when it comes to standing out with your design, the custom approach becomes kind of a requisite. And therefore, some designers decide to put in extra time and money and go for custom-made illustrations.

Some of the best examples of websites that use illustrated layouts to increase the visual appeal include Babel, Code Slingers, Hunger Crunch, and Aggregift.

Tell Your Story

Visual storytelling is another proven way to create unique website experiences. While telling a story through a website can be an intricate approach, when done right, it can outdo any other kind of visual optimisation and elements and bring in more conversions.

The Museum of Mario, Talent Garden, Lapka, Reverend Danger and Inception Explained to name a few are some examples of the websites that compel large crowds of visitors to convert through their effective storytelling.

Semi-Flat Layout

When the Windows first introduced its Metro style, the flat design instantly become all the rage. However, it turned out later that the popular design style comes with some usability issues and leaves users a bit confused with its unintuitive layout and interface.

In order to fix usability problems, the flat style was morphed into semi-flat design, which has the same simplistic feel but with a more user-friendly interface. Semi-flat improves ease of usability while incorporating much depth and dimension into flat layout.

So, that was a small list of design themes that we think will continue to work in 2017. Furthermore, there might be other design trends of 2016 which designers and firms specialising in website designing in Australia can reply on in the upcoming year.

Keep your research going to work with the best design themes in 2017.

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What is it that is Driving Your Potential Customers Away?

Is it the design they didn’t like? Or is it your content that is not relevant at all? Too many pop ups maybe? There are endless ways your website is possibly driving your potential customers away before you even realise.
A website says a lot about your brand and business. It represents your business, your brand online. So it has to be intriguing and unique enough to appeal to your audience, showcase your products and services and encourage visitors to convert. However, many websites that go online fail to drive traffic and even if they do, they find it terribly hard to retain their visitors and convert them into customers. Wondering why?
Here, take a look at what’s actually wrong with those websites and what persuades their visitors to stray than to buy.
They need products! They don’t care about how it looks!
No, they do. Your business doesn’t just need visitors but visitors that convert and retain. There are a number of web design templates available on the web, but creating your own web design to suit your business theme is the best way to represent your brand/products/services. A fine blend of images, text and colours is what appeals to visitors and encourages them to take an action.
Your Website is Obsolete
Given the web design trends are constantly changing and evolving, visitors can easily spot a website that hasn’t been updated in the past few years. With that said, it becomes important to keep your web design fresh and compelling. Also, keeping the website copy updated will help ensure your visitors find the information that is most relevant to your brand and its products and services.
Your Website isn’t a responsive One
Going responsive has become an inevitable need for website owners. The last thing you would want is to see your potential customers abandon your website only to visit your competitor’s. And, this is what you’re going to have to deal with if you haven’t got a responsive website. A big percentage of your audience is accessing your website on their mobiles devices. Being responsive will make sure your audience have a great experience using your website, which in turn will encourage them to buy.
In addition, having too flashy colours, including no reviews and testimonials and missing out on call to actions are some other things that can drive your visitors away.
Don’t want to end up making these mistakes with your website? Avail affordable web services of a reliable web design and development firm or an experienced developer and you’ll not only create a professional website for your business but great user experiences.

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Secrets About Website Design that Your Web Designer Would Never Tell You

We are the cheapest web designer you could ever find; we can give you an excellent design; we can design anything you want and the self-praising talks of designers go on. It won’t be wrong if we say all those website designers out there promise you an intriguing and lucrative website design for your business, but not all of them succeed to do so. Instead, some mess up with your project critically, undermining your business and its growth. You, however, know what’s good and what’s bad for your business, even though you don’t belong to a web design background.
Here we’ve compiled a list of things about effective web design that you should know. These secrets can help save you the trouble of being caught up in designers’ fascinating yet futile promises and a lot of your time and bucks.

  • It’s not all about looking pretty and appealing. Ok, good looking designs are a great source of attraction, but remember you need good results, valuable customers to bring in sales not admirers (visitors) for your website design.
  • Spending a fortune, unnecessarily, on your website would be quite a bad idea. You don’t need to hire a highly expensive designer for a fancy web design. Look for one that can fit your needs and your budget.
  • Ok, you need to stand out to call your visitors, but believe us, being way too unique can be unfavorably confusing to your visitors. So, be different but in a good way and try sticking to conventions too.
  • If they say you need maintenance, just don’t get preyed. Upgrades seems to be an endless need, which you can handle on your own using content management systems, like WordPress.
  • Remember, branding doesn’t come so easy to every designer. Choose one who can maintain your brand identity in your website.

All you want is a website that can attract your visitors and turn them into customers and make sales. Website Designers in Brisbane are quite good at designing websites that never fail to bring in sales.

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3 Website Design Trends of 2015 You Can’t Simply Give a Miss

Years are rolling by and no doubt, every new year is marked by some better and more significant website design techniques that manage to revolutionize the way those website designers around the world create web designs and templates. While fonts, like Arial, Trebuchet and Tahoma made and presentation tools, like Parallax, short videos and infographics made it through the year 2014, here are some web design trends that modern web designers can expect to encounter in 2015.
Present Slideshows and Galleries
It goes without saying that large, profound images catch everyone’s eye and when it comes to business websites on the web, they do make a difference. With increasingly popularizing idea of responsive web design, it’s become an essential need to make a website look great and provide an unparalleled user experience no matter the platform or device being used. Immaculate galleries and dynamic slideshows are being noticed to make their way to most websites on the web.
Hide Those Main Menus
Hidden main menus, which you may call another interesting technique of responsive design, can be seen on more and more websites. Main menus are kept hidden on the home page to be discovered by visitors when they actually find the website appealing to them and show interest in knowing more about the site or company.
Go Big with Typography
Large headings and typography really pull it off last year and the trend seem to be around in 2015 as well. Large typography right on the home page is something that can’t be simply passed up. The fact that large things always grab our attention first makes this trend go all the way. Go large with your headings and typography, you’ll won’t fail to impress visitors with the great visual statement your website makes.
It won’t be wrong to say that these web design trends are certainly going to help modern as well as old designers with their diverse design and development needs in 2015. Moreover, having gone through these trends if you wish to get an appealing website, there are a number of experienced design individuals and firms out there that provide cheap web development and web design solutions.

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How to Engage Visitors to a Sale with Better Web Page Design

Designing websites need careful thinking and planning. It’s not an ordinary day-to-day job. Web designing requires years of practise and experimentations. There are several elements of a website which adds up in making it successful, the most important is to “know your audience” and to let your audience “know who you are”. But how is that possible? Of course, it is a challenging task to reach out to the world and make an identity and it takes time. A properly made website can help you achieve your business goals.

How to Target the Audience by a Website Design?


To be very frank, a website shouldn’t be overwhelming. In fact, it should actually keep the customer’s interest intact. The users are scanners; they don’t really go through the entire content on your web page. So, following the basics of keeping the content short and sweet, yet informative and convincing is necessary.

Avoid taking the cheap web page design services that might distort the required traffic on your E-Store. Talking about mobile app, it should be easy and simple to use. The application designers don’t really need to fidget around with the HTML coding unnecessarily.  Just get it done the way you visualised it to be.


After the designing, it’s time for you to go live and for that a robust platform like Magento, Joomla, Shopify, WordPress should be considered. If you are an E-Commerce business, take services from certified developers instead of getting a cheap web page design which might cost you a lot in the future. Also, avoid keeping your content and data hostage, get a data migration efficiently to a platform serving whole spectrum of tools and features.


Representing the social media isn’t just about sticking a thumbnail on your web page. Any social channel (YouTube, Facebook Twitter, Pinterest) being linked to the first page of your website must create the right impression. Analyse and decide if the posts on social media are creating a positive impact on the customers and are they frequent enough? The best thing is to leave it in the hands of online marketing experts. They will make sure that the updates and of high quality and informative.


Visitors landing on your website are gathering information and checking if you can provide them with exactly what they are looking for. A web page designer must emphasise on creating a mobile friendly website which has a responsive layout to meet modern day browsing standards.

Here are few ingredients to prepare the ideal design:

  • Domain Name
  • Navigation
  • Breadcrumb
  • Page Speed
  • Favicons, Brands & Logos
  • Redirection
  • Media Query
  • Validation
  • Site Map etc.

In the field of website designing, new ideas keep emerging every day. Your website should be a benchmark for visitor statistics because once the customers are satisfied 15-25% are most likely to return. Each visitor will view around 20 pages in a month and around 2% of the customer will proceed further. With a cheap website design, would you be risking this 2%? In fact it can be increased with better advancements and marketing strategies.

Make an immediate connection when a customer visits your website, and be consistent with your overall brand and communication. A simple activity of SEO will ensure that your website is listed at the top for relevant Google searches. This will make sure that you are in the limelight while you can pay heed towards improving volume and traffic through natural or organic searches.

So, rejuvenating your website and optimise and make it flexible enough to meet the needs of your target audience. These small strategies will reduce friction on your site and will ultimately lead to more conversions and revenue for the company.

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Designing a Website, Avoid these Errors!

Plenty of Web Page Designers today make the same choices when designing a website. The content in most sites is not updated regularly to comply with the latest industry practices and trends. It is always advisable to test a site with adequate feedback for better outcomes keeping in touch with user preferences.

Some common errors people make in website designing are:

Flash Intro

Without a proper introduction, users get prevented from viewing the actual needs.

Reachability to maximum audiences

It has a major impact on the number of visitors who can access all-flash (no HTML version) website. Nobody using iOS can view these intros, this reduces its overall reach. Users need to see your site even without proper plug-in.

Mobile Friendliness

While designing for the web, you cannot afford skipping content in terms of mobile use. According to a recent research most of the adults use smartphones today and primarily for shopping. Browsing is done through phones and in case when a potential client shops from your site is unable to load it because their mobile phone doesn’t support it, the brand reputation is completely ruined. Similarly, when a site stops responding or adapting to a smaller screen, it might lead to user’s trouble for enlarging text and imagery.

Contact Details

Visitors need to reach and contact you, either through online forms or emails. Provide a receipt for visual reassurance in online forms to gain the trust and loyalty from clients. Phone details are always optional yet convincing in many cases.

No Way to Bookmark Individual Areas of the Website

In many cases, bookmarking separate areas of the site proves valuable. When a potential customer views your work aligning with their needs, allow easy bookmarks.

Generic Website Theme

If you use templates, or any number of content management systems (CMSs), customize things whenever possible. Choose a unique template and if the CMS has some identifier, try removing it.

Get best web page designers according to your demands in quick time with #Website Designers!

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How to Conduct A TELOS Study to Find Out If a Web Design Is Truly Affordable

A good web design is easy to identify, because it:

  • has legible text,
  • ensures that the users can navigate without any difficulty
  • comes with some world-class graphics,
  • and is within your budget (read: affordable)

But what if affordability overshadows the rest of the above? Should you still go ahead with a so-called affordable web design, knowing that it can cost you dearly in the long run? More importantly, how do you find out if it’s even worthwhile?

Conducting a TELOS (Technical, Economic, Legal, Operational, and Scheduling) Study may help. This is what it calls for:

  • Start by setting the expectations. Is it technically possible to create the kind of design you have asked your designer to come up with? For instance, if you are looking for a responsive web design, can the designer create one for you, without exceeding your budget? If not, why? Has your business been assessed to determine the technical feasibility of the design? Is there a possible solution to ensure that the final version is more or less the same as what you expected?


  • You may have opted for an affordable web design, but have you done a cost/benefit analysis to make sure you are not overspending? Tip: Quantify the benefits to get the (clear) picture!



  • Are you sure that the designer is not simply copying the web design of another site, or using a paid template without authorisation? In short, are you in for some legal trouble?
  • Does the proposed design serve its purpose? If so, to what extent? How well it’s likely to perform on these fronts?
    • Durability
    • Sustainability
    • Maintenance
    • Productivity
  • If the designer takes too long to deliver the desired outcome, would the design still be useful?

Once you have the answers to these questions, you can easily determine whether or not you have chosen the right designer for your project, and if the design is “affordable” or “expensive”.

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10 Tips to better website design which can attract more visitors

When designing an ecommerce website, there are plenty of things to take care of. Online retailers make many mistakes while they design their sites, which of course, can be avoided with careful planning.

Here, 10 tips are provided which can help when you are planning ecommerce website design.

  1. Provide information about the product: People can’t shop if they are not provided with detailed information about the product on your site. As they can’t touch and feel the product, like in a physical store, they would want to gather appropriate information about the product. Depending on the type of product you sell, try to provide relevant information so that the customers can make a shopping decision easily.
  2. A smooth checkout process: A checkout process should ideally include a page where consumers can check their order and fill in their billing and shipping details along with a confirmation page before they submit their order. Customers can lose interest if you make this process any longer.
  3. Register after order: Don’t ask them to register before they can place an order as this can drive them away. Instead, provide them with the option to save their account information with you for future orders or to track the order status.
  4. A good search engine: The search feature of your site should have filters so that customers can refine their results according to their requirements. You can explore for plugins to extend the functionality of the search engine.
  5. Provide Customer Service options: You should be able to provide very clear information to your customers if they have a need to contact you regarding returns, replacements, cancellations or for any other reason. Posting a FAQ is a good idea.
  6. A sleek shopping cart design: Your cart should be able to let a consumer add a product without leaving the page they are on. It would be a great design if the customers can edit the quantities of items from their cart itself.
  7. Number of payment options: Consumers have varied preferences, so you should be able to provide as many payment options as possible. You can include all major credit cards, debit cards, electronic checks and PayPal along with other options.
  8. Smooth navigation: Plan your categories and navigation elements in such a way that visitors can reach the product they are looking for easily.
  9. Show your shipping rates: Whether you calculate shipping charges based on weight or offer flat shipping rate, consumers should know this information before they submit their order.
  10. Include related products: To increase add-on sales for your business an ecommerce platform that lets you add related products should be used.

Ecommerce design and development is a huge subject, this list just highlights some of the major issues. To maximise revenue potential, online retailers need to optimise their sites for consumers too, and not just for the search engines. Website design improvements, along with content development and search engine optimisation, can provide major boost to business sales.

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A Template Web Design May Mean Different Things to Different People

As the name suggests, a template web design is created using a pre-defined template. The designer may choose to customise the template or might just use several similar-looking pages to present the information. A template is not only beneficial for the designer, but for you and your visitors as well. Let’s find out how:

The Designer

A template can help the designer in making presentational changes without much difficulty. It may also allow him/her to create a modular web page with components. If the template is good, the designer can also modify the following components:

  • Header
  • Footer
  • Local navigation bar
  • Content


A template web design can help you to save money as well as time. A lot of free templates are available these days. You can ask the designer to use one of these templates. Furthermore, you can easily manage the site on your own. There is no need to pay a monthly fee for this purpose. The best part is that if the template has built-in SEO features, you can optimise the site with ease.

The End User

When the visitors come to your website, they get to see what they want. As already mentioned, a template can be easily customised. Tell the designer about the preferences of your visitors, and he/she can make the changes accordingly. In general, the visitors prefer a consistent look, which is easy to achieve when a template is used.

So find a designer ASAP and ask for a template website design, if you want to save time and money and are a looking for a site that becomes an instant hit with the visitors.

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The Search for a Good Web Designer

So, you are all set to get a great as well as professional looking website for your business. And now looking for someone to do your work? There must be some basic checkpoints in your list that should be checked before you hire a web designer for your job. Whether you want the website for yourself or for your customers, these checkpoints are more or less the same.

When searching for a website designer, go through the websites created by the designer. Check out their sample pages posted on the internet and if there is nothing that attracts you then it tells something about the designer. Having a good design sense is very important for a website designer. Awareness of basic design principles as well as other elements of design is required.

Then comes the technical skills required to do the job. The world of technology changes very fast and to keep up with it, a web designer should be attuned with the changes in the industry.HTML is essential for all web designers as well as web developers so as to know the basis of web pages.CSS is another important language as it powers the design. So, one should have a good grasp of the latest version of HTML, CSS, JavaScript UI techniques and some basic search engine opt  imisation techniques. Along with these, soft skills are important too. As a designer, one communicates with customers, art director, developers and so on. Effective communication skill helps in every profession though.

Also, web designers should have a good business sense. A good web designer not only designs a website for their customers but also creates business solutions for them. They should know their target consumer base and design accordingly. The design of a website should go with the business requirement of it.

Now, consider the charging fees or the salary, as the case may be. Some are very pricey and some are affordable, you will find them all. You have to look at the whole package when you are on this journey of finding a web designer for yourself. Good luck with your search.

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3 Questions to Ask to Distinguish between 2 Types of Cheap Website Designers

There are website designers who do your work for a low price. And then there are those who also don’t (necessarily) charge much, but do let go of the quality. Technically, both are cheap – both meet your requirements within your budget. But, the question is can you tell one from the other? Yes, you can. Just look for the answers to these questions and that should do.

1)      Do they care for your users?

It’s one thing to start your search for a cheap website designer by taking a look at the price tag, but make sure that’s not where you stop. Try and find someone who doesn’t simply fill out the page with content, with no white space whatsoever. Come on; the users need a break, at least a visual one. Just because the designer is in hurry, thanks to hundreds of cheap (money-wise) projects that he probably has on hands, doesn’t mean he shouldn’t space out the lines a bit so that the users can read with ease – isn’t that what you want – that they actually go through whatever it is that you have to say?

2)      Are they willing to experiment?

If they go by the book, they are no good. Choose among cheap website designers with a thing for experimentation – those who may put in some parallax scrolling effects – those who may play around with typography – those who don’t mind giving the poor “fixed navigation bar” a chance.

3)      Are they good at storytelling?

No doubt, you are desperate to tell the users what you do, what you have in store for them and why should they buy it from you. But you can’t just straightway bombard them with this information. You need to weave a story (with nice images and information worth sharing) or in other words, get one weaved from your designer. Can they?

Perhaps you can ask yourself the same questions when you are looking for a cheap web developer. At least, you can try.

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Creating a Website Design That Connects With the Audience

As a website designer, you may not come in contact with the audience, and the two of you might not get a chance to interact. However, you can always make your design do the talking. For instance, through your design, you can tell the audience if something’s clickable. All you need to do is to make the links and buttons stand out by marking them with a distinctive colour. This way you can point them in the right direction. Talking of directions, your design layout has to be consistent. If it’s not, it may make the audience feel lost, virtually forcing them to leave early.

Consistency is also important because website design has its own limitations. Like, you can’t change the layout too often, as in you can, but should not. The point is that it’s better to maintain consistency and use common patterns throughout the design. Moving on, there’s another way to ensure that the design goes well with the audience. What you can do is to make the text more readable. If the text is too small or the colour you use for it isn’t much different than the one used for the background, you may have a hard time making the audience stay.

That being said, if you really want the audience to spend some more time then be a storyteller. That is what all good website designers do. Start with a catchy headline. Once you have the audience’s attention, you can take them through the rest of the site. And just like a good storyteller would, break whatever you have to say or show into parts. Make sure though that these are all well-connected and more importantly, interesting. While you are at it, you may want to use tabs and sliders to keep the audience engaged.

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Understanding the Key Responsibilities of a Website Designer

To begin with, a website designer is responsible for typography and needs to take care of fonts, line length and kerning. He/she may also be expected to avoid complications, which might arise if fonts other than the ones considered safe for browsers, are used. Chances are that the responsibilities include the whole of visual aspect and not just a part of it, typography that is. Simply put, it is the designer who must decide on the layout and think of a suitable colour scheme.

It’s worth mentioning that when working for a relatively small business, the designer may have to double as web developer. And since a designer is likely to have working knowledge of JavaScript, HTML and CSS, doing so may not be much of a problem. In case of a large business, however, the responsibilities may be limited to the visual aspect alone. There, the designer might get to work closely with the developer. That being said, the designer’s line of work may also require him/her to ensure that the standards are conformed to.

The standards here may be related to the layout of the page or might have something to do with the coded elements, depending entirely on the situation. For that matter, the standards must also be met in terms of readability. That pretty much sums up what a designer does, of course in addition to ensuring that the design turns out to be a user experience one.

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