There’s a large crowd of marketers out there. Every start-up company intending to get online has to have a tool to make their business clearly distinguishable.
And your website is the tool that is going to serve the same purpose.
When you’re starting out as a new business, the first impression remains of great importance. As you get only one chance to make the first impression with potential customers, it is imperative to ensure that your website is good enough to leave an impression that is not just influential but lasting.
Here are three key aspects of impactful website design and an incredible first impression.
Being a new excited business owner, you might be tempted to include fancy features and elements to make people like and admire your site.
But remember that admiration is not your goal as a new start-up. You need prospects who can convert into valuable customers and drive sale and revenue for your business.
Keep your design simple yet distinct by including elements that complement your business and products/services rather than create a clutter with unnecessary features.
Get the Message Out
For a new start-up, it is always challenging to get people to notice their new business amongst the crowd and then sway them into converting. With a pertinent web design, however, the job gets much easier.
Users that land on your website for the first time require something to not just grab their attention but also retain it. Your web copy should distinctly imply what your business is all about. Tell your prospects why they should do business with you, how your products and service differ from your competitors and everything that will encourage them to convert.
While it is natural for most beginners, specifically those on low budget, to skimp on web design and development costs, it’s not acceptable to compromise quality for money.
With the constantly increasing population of users relying on smartphone browsing for their shopping needs, it is crucial to optimise your site for mobile devices and tablets. With a non- responsive website, you might be missing a significant portion of your targeted audience.
Does you start-up web design meet these requirements?
If you feel your new website lacks in terms of design and functionality, hire a team of professional website designers in Australia. Getting an expert working on your website design will make sure your start-up gets a good start online and meet business goals.