A Website Designer's Blog

Obsessed with Web Design, Apps, SEO and the Website

A Template Web Design May Mean Different Things to Different People

As the name suggests, a template web design is created using a pre-defined template. The designer may choose to customise the template or might just use several similar-looking pages to present the information. A template is not only beneficial for the designer, but for you and your visitors as well. Let’s find out how:

The Designer

A template can help the designer in making presentational changes without much difficulty. It may also allow him/her to create a modular web page with components. If the template is good, the designer can also modify the following components:

  • Header
  • Footer
  • Local navigation bar
  • Content

You

A template web design can help you to save money as well as time. A lot of free templates are available these days. You can ask the designer to use one of these templates. Furthermore, you can easily manage the site on your own. There is no need to pay a monthly fee for this purpose. The best part is that if the template has built-in SEO features, you can optimise the site with ease.

The End User

When the visitors come to your website, they get to see what they want. As already mentioned, a template can be easily customised. Tell the designer about the preferences of your visitors, and he/she can make the changes accordingly. In general, the visitors prefer a consistent look, which is easy to achieve when a template is used.

So find a designer ASAP and ask for a template website design, if you want to save time and money and are a looking for a site that becomes an instant hit with the visitors.

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The Search for a Good Web Designer

So, you are all set to get a great as well as professional looking website for your business. And now looking for someone to do your work? There must be some basic checkpoints in your list that should be checked before you hire a web designer for your job. Whether you want the website for yourself or for your customers, these checkpoints are more or less the same.

When searching for a website designer, go through the websites created by the designer. Check out their sample pages posted on the internet and if there is nothing that attracts you then it tells something about the designer. Having a good design sense is very important for a website designer. Awareness of basic design principles as well as other elements of design is required.

Then comes the technical skills required to do the job. The world of technology changes very fast and to keep up with it, a web designer should be attuned with the changes in the industry.HTML is essential for all web designers as well as web developers so as to know the basis of web pages.CSS is another important language as it powers the design. So, one should have a good grasp of the latest version of HTML, CSS, JavaScript UI techniques and some basic search engine opt  imisation techniques. Along with these, soft skills are important too. As a designer, one communicates with customers, art director, developers and so on. Effective communication skill helps in every profession though.

Also, web designers should have a good business sense. A good web designer not only designs a website for their customers but also creates business solutions for them. They should know their target consumer base and design accordingly. The design of a website should go with the business requirement of it.

Now, consider the charging fees or the salary, as the case may be. Some are very pricey and some are affordable, you will find them all. You have to look at the whole package when you are on this journey of finding a web designer for yourself. Good luck with your search.

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3 Questions to Ask to Distinguish between 2 Types of Cheap Website Designers

There are website designers who do your work for a low price. And then there are those who also don’t (necessarily) charge much, but do let go of the quality. Technically, both are cheap – both meet your requirements within your budget. But, the question is can you tell one from the other? Yes, you can. Just look for the answers to these questions and that should do.

1)      Do they care for your users?

It’s one thing to start your search for a cheap website designer by taking a look at the price tag, but make sure that’s not where you stop. Try and find someone who doesn’t simply fill out the page with content, with no white space whatsoever. Come on; the users need a break, at least a visual one. Just because the designer is in hurry, thanks to hundreds of cheap (money-wise) projects that he probably has on hands, doesn’t mean he shouldn’t space out the lines a bit so that the users can read with ease – isn’t that what you want – that they actually go through whatever it is that you have to say?

2)      Are they willing to experiment?

If they go by the book, they are no good. Choose among cheap website designers with a thing for experimentation – those who may put in some parallax scrolling effects – those who may play around with typography – those who don’t mind giving the poor “fixed navigation bar” a chance.

3)      Are they good at storytelling?

No doubt, you are desperate to tell the users what you do, what you have in store for them and why should they buy it from you. But you can’t just straightway bombard them with this information. You need to weave a story (with nice images and information worth sharing) or in other words, get one weaved from your designer. Can they?

Perhaps you can ask yourself the same questions when you are looking for a cheap web developer. At least, you can try.

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Creating a Website Design That Connects With the Audience

As a website designer, you may not come in contact with the audience, and the two of you might not get a chance to interact. However, you can always make your design do the talking. For instance, through your design, you can tell the audience if something’s clickable. All you need to do is to make the links and buttons stand out by marking them with a distinctive colour. This way you can point them in the right direction. Talking of directions, your design layout has to be consistent. If it’s not, it may make the audience feel lost, virtually forcing them to leave early.

Consistency is also important because website design has its own limitations. Like, you can’t change the layout too often, as in you can, but should not. The point is that it’s better to maintain consistency and use common patterns throughout the design. Moving on, there’s another way to ensure that the design goes well with the audience. What you can do is to make the text more readable. If the text is too small or the colour you use for it isn’t much different than the one used for the background, you may have a hard time making the audience stay.

That being said, if you really want the audience to spend some more time then be a storyteller. That is what all good website designers do. Start with a catchy headline. Once you have the audience’s attention, you can take them through the rest of the site. And just like a good storyteller would, break whatever you have to say or show into parts. Make sure though that these are all well-connected and more importantly, interesting. While you are at it, you may want to use tabs and sliders to keep the audience engaged.

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Reputation Management – Like It or Not, You Do Need It

If the moment you hear someone say “online reputation management”, you are like, “Man, I don’t need it,” you are not alone. There are many out there who think along similar lines. That being said, they are all wrong and so are you. Let’s assume that you are a highly reputed business. Your employees, customers, associates – everyone is in love with you. Picture perfect, eh? Suddenly, you hear of stories that suggest you are not as good a business as you are made out to be. You think now where did that come from? Well, maybe one of the employees you fired recently posted something negative online, which he later regretted, but by then, the damage was already done.

Ironically, critics (and of course, competitors) get drawn to negative publicity like flies to manure. After all, they look for it and given a chance, don’t refrain from making a mountain out of a molehill. Anyway, you are now stuck. You now need what you were running away from all this while, reputation management in Sydney (or wherever you are) that is, for your own good. How that would change things, you may wonder.

Well, let’s find out:

For starters, a good ORM (online reputation management) company can push down the negative search results. Then, they might monitor what’s going on and that’s because you may be dealing with more than one remark and/or review here. They may also use social media to build positive relationships for you, more or less undoing the damage already done. Even better, some proactive measures might also be taken. All said and done, you need it, ORM that is, period.

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Understanding the Key Responsibilities of a Website Designer

To begin with, a website designer is responsible for typography and needs to take care of fonts, line length and kerning. He/she may also be expected to avoid complications, which might arise if fonts other than the ones considered safe for browsers, are used. Chances are that the responsibilities include the whole of visual aspect and not just a part of it, typography that is. Simply put, it is the designer who must decide on the layout and think of a suitable colour scheme.

It’s worth mentioning that when working for a relatively small business, the designer may have to double as web developer. And since a designer is likely to have working knowledge of JavaScript, HTML and CSS, doing so may not be much of a problem. In case of a large business, however, the responsibilities may be limited to the visual aspect alone. There, the designer might get to work closely with the developer. That being said, the designer’s line of work may also require him/her to ensure that the standards are conformed to.

The standards here may be related to the layout of the page or might have something to do with the coded elements, depending entirely on the situation. For that matter, the standards must also be met in terms of readability. That pretty much sums up what a designer does, of course in addition to ensuring that the design turns out to be a user experience one.

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